At IDEO, we believe human creativity is resilient. It will always be central to who we are as humans and how we solve problems. As we see it, using AI is not about replacing your creativity but enhancing it to help you explore more possibilities and tackle more complex challenges than ever before. Generative AI is a powerful tool in your toolbox.

In this self-paced AI course, you’ll see practical applications of AI across the different phases of the design thinking process, including examples and advice from IDEO designers using these tools in their day-to-day work. You'll get a peek at IDEO projects, learn from IDEO experiments, and discover new ways to integrate generative AI into your practice. Learn how to leverage generative AI in your design thinking process to work faster, think bolder, and push the boundaries of what's possible. Your curiosity, intuition, and empathy are more important than ever. Generative AI gives you another tool to express and utilize those uniquely human qualities.

Course Outcomes

• Augment your capabilities: Extend what you do well, enhancing your existing skills and building on your current strengths. 
  
• Improve your workflows: Move through the design process more quickly and spend less time on mundane tasks so you can focus on what matters to you. 
  
• Amplify your output (and impact): Expand the range of ideas you generate and consider more options and directions.
  
• Develop essential mindsets for working with generative AI tools, reframing your relationship with AI to be more collaborative, responsible, and human-centered.
  
• Use AI to speed up research and synthesis and get insights faster.

Who's This For

• People who want to gain comfort and confidence using AI in their day-to-day work
  
• Beginner AI Users 
  
• People who value human-centered design
  
• Facilitators and Consultants
  
• People in Leadership and Strategy Roles
  
• People in Customer Experience and Research
  
• Designers and Creative Professionals, Product and Innovation Teams

What We Won't Cover

• Specialized tools for specific domains
  
• Extended prompt crafting