When organizations need to unlock new growth or decide which problems to solve, research is often the first step. But whether teams have too much data or not enough, they still struggle with what to do next. Most people use AI to generate research summaries, missing its real strength: uncovering patterns that reveal deeper understanding.

In Human-Centered Research with AI, you’ll learn to:

• Transform research from surface-level findings into deep human understanding by using AI tools as an exploration and analysis partner.
• Examine your research thoroughly and build confidence in the insights that emerge.
• Analyze complex information without losing the nuance that comes from human judgment.

Drawing on IDEO’s decades of experience in human-centered research and innovation and deep exploration at the edges of emerging technology, this course teaches you how to strategically introduce AI into your research workflow—and guide your team from data to direction with confidence.

Course Outcomes

• Analyze qualitative research at scale by leveraging AI’s ability to detect themes and patterns across interviews, transcripts, and other unstructured data.
• Use AI to explore research from multiple angles, pressure-test ideas, surface blind spots, and deepen your understanding.
• Uncover insights that are more actionable and influential by strengthening the evidence behind your recommendations.
• Use AI simulations to prepare for more in-depth interviews with people, and surface the most useful information.
• Apply ethical and human-centered frameworks to know when and how to use AI tools in your research process.