The Human-Centered Insights certificate combines quantitative and qualitative approaches to design research to help you illuminate new and unexpected customer insights. In Insights for Innovation, you’ll learn how to develop empathy for your customers by better understanding their social, emotional, and behavioral needs through interview, observation, and immersion techniques. In Innovating with Data, you’ll learn the data-side of design research, including how to spot patterns, uncover opportunities and surface the human stories reflected in your data. Together, these two courses will give you a comprehensive approach to user insights, enabling you to dive beneath the obvious and unlock opportunities to build products, services, and systems that address the real needs of your customers.

Bonus: Receive our exclusive Guide to Communicating Data Insights & Visualizations upon completion of the certificate.

Certificate Program Outcomes

• Become customer-centric in your approach to innovation and problem solving.
• Make connections and spot opportunities that others miss by applying design research tools and techniques.
• Build better products, services, and systems by surfacing and developing empathy for unmet customer pain points.
• Make your insights more memorable and inspiring by crafting compelling narratives and data visualizations.