Service design is the craft of tying together human, digital, and physical interactions over time to create a truly differentiated experience for your customers. Delivering great service can be challenging, but you can use design thinking to understand people's needs, look holistically at customer interactions, and constantly iterate your way forward. Service is where your organization meets the world. Learn to design moments that people will remember.

Course Outcomes

• Build differentiation, loyalty, and long-term business value by meeting your customers’ needs and exceeding their expectations.
• Better understand the interactions people have with your company and surface problem areas and opportunities through a customer journey map.
• Focus your efforts by choosing the most impactful moments to design.
• Enable others to understand and execute your vision with a service blueprint.