Insights for Innovation is at the heart of what IDEO is known for—human-centered design. This 5-week customer insights course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need.

Course Outcomes

• Better understand the social, emotional, and behavioral needs of your customers.
• Develop ideas for innovative products and services by keeping your customer needs at the center of the development process.
• Uncover deeper insights by planning and conducting great customer interviews.
• Inspire others through a well-crafted narrative about the insights you surfaced.